Privacy Policy
Information about the protection of your personal data
Responsible
Data Controller
Responsible party under Swiss DSG and GDPR
Ritter Bildungs- und Digitalberatung
Owner: Lars Ritter — Studienflüsterer
J. Schmidheinystrasse 24, CH-9436 Balgach, Switzerland
beratung(at)studienfluesterer.com
Principles
Our Privacy Principles
Transparency and protection of your privacy
Full Transparency
We openly inform you about all data collection and tracking measures on this website.
Data Minimization
We only collect data necessary for our service and website optimization.
Your Control
You have the right to access, delete, and object to the processing of your data at any time.
Analytics Tools
Website Analytics and Tracking
Information about the analytics tools we use
Google Analytics 4
Purpose:
This website uses Google Analytics 4, a web analytics service provided by Google LLC ("Google"). Google Analytics uses cookies and similar technologies to analyze the use of our website and improve user experience.
Data Collected:
- Page views and time on site
- Device and browser information
- Approximate location (country/city)
- Referrer URL (source page)
- Anonymized IP address
Cookies Used:
- _ga - Duration: 2 years
- _gid - Duration: 24 hours
- _gat - Duration: 1 minute
Tracking ID:
G-KG9PBBK1PJ
Legal Basis:
Processing is based on Art. 6(1)(f) GDPR (legitimate interest) and Art. 31(1) revFADP (Swiss law). Our legitimate interest is to analyze and optimize the use of our website.
Data Transfer to Third Countries:
Google Analytics also processes data in the USA. Transfer is based on the EU-US Data Privacy Framework. There is a risk that US authorities may access this data.
Opt-Out:
You can prevent data collection by Google Analytics:
- Browser add-on: Google Analytics Opt-out
- Enable "Do Not Track" in your browser settings
- Disable cookies in your browser
Google Ads Conversion Tracking
Purpose:
This website uses Google Ads Conversion Tracking by Google LLC. This allows us to measure which actions on our website (e.g. appointment bookings, form submissions) result from Google ads, in order to analyse the effectiveness of our advertising campaigns.
Data Collected:
- Click ID from Google ad
- Conversion events (appointment booking, form)
- Anonymized IP address
Cookies Used:
- _gcl_au - Duration: 90 days
- _gcl_aw - Duration: 90 days
Conversion ID:
AW-17732024236
Legal Basis:
Processing is based on Art. 6(1)(f) GDPR (legitimate interest) and Art. 31(1) revFADP (Swiss law). Our legitimate interest is to measure and optimise the efficiency of our advertising spend.
Data Transfer to Third Countries:
Google also processes data in the USA. Transfer is based on the EU-US Data Privacy Framework.
Opt-Out:
- Browser add-on: Google Analytics Opt-out
- Google Ads settings: Manage ad settings
Meta Pixel (Facebook Pixel)
Purpose:
This website uses the Meta Pixel (Facebook Pixel) by Meta Platforms Ireland Limited. The pixel enables us to measure the effectiveness of our advertising, create audiences for campaigns, and show you relevant advertising.
Pixel ID:
869608922406304
Legal Basis:
Processing is based on Art. 6(1)(f) GDPR (legitimate interest) and Art. 31(1) revFADP (Swiss law). Our legitimate interest is to deliver targeted advertising and measure the effectiveness of our marketing activities.
Data Transfer to Third Countries:
Meta processes data in both Ireland and the USA. Transfer to the USA is based on Standard Contractual Clauses. There is a risk that US authorities may access this data.
Opt-Out:
You can object to data processing by Meta:
- Facebook Ad Settings: Manage Settings
- Digital Advertising Alliance: Opt-Out Tool
- Disable cookies in your browser
Cookie Overview
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics | User identification | 2 years |
| _gid | Google Analytics | User identification | 24 hours |
| _gat | Google Analytics | Request rate limiting | 1 minute |
| _gcl_au | Google Ads | Conversion measurement | 90 days |
| _gcl_aw | Google Ads | Click tracking | 90 days |
| _fbp | Meta Pixel | Browser identification | 90 days |
| _fbc | Meta Pixel | Click tracking | 90 days |
Note: You can delete cookies at any time in your browser settings or generally prevent the acceptance of cookies. However, this may limit the functionality of our website.
Contact Data
Data Processing When Contacting Us
When and what data we process
When do we process data?
Data processing only occurs when you actively contact us or use our services:
Email: beratung(at)studienfluesterer.com
WhatsApp message
LinkedIn message
Appointment booking (TidyCal)
Newsletter signup (SendFox)
Partnership inquiry (Formrobin)
What data do we process?
Processed Data:
Name, email address, phone number (if provided), message content
Legal Basis:
Art. 6(1)(a) GDPR (consent) or Art. 6(1)(b) GDPR (pre-contractual measures); for Swiss users additionally Art. 31 revFADP
Purpose:
Processing your inquiry and communication within the scope of study consulting
Details
Further Privacy Details
Storage, security, and external services
Data Storage and Deletion
Your data is not permanently stored. After processing your inquiry and completing communication, data is deleted unless statutory retention periods apply.
Disclosure to Third Parties
Your personal data is not disclosed to third parties, except to fulfill legal obligations.
External Services and Third-Party Providers
This website uses the following external services. Their respective privacy policies apply when you use them:
Note: These services are only activated when you use the corresponding functions (e.g. submitting a form, booking an appointment, subscribing to the newsletter). Simply viewing the website does not transmit data to these services.
SSL Encryption
This website uses SSL encryption for security purposes and to protect the transmission of confidential content.
DSG / GDPR
Your Rights
Your rights under Swiss DSG and GDPR
You have the following rights regarding your personal data. EU users may invoke the GDPR; Swiss users may additionally invoke the revFADP (revised Federal Act on Data Protection):
Right of Access (Art. 15 GDPR / Art. 25 revFADP)
Right to Rectification (Art. 16 GDPR / Art. 32 revFADP)
Right to Erasure (Art. 17 GDPR / Art. 32 revFADP)
Right to Restriction (Art. 18 GDPR)
Right to Data Portability (Art. 20 GDPR / Art. 28 revFADP)
Right to Object (Art. 21 GDPR)
Contact to exercise your rights: beratung(at)studienfluesterer.com
Privacy policy last updated: April 16, 2026