Specialisations and study content
What to expect in the distance programme, how much statistics is involved and which focus areas you can choose.
A bachelor's in business psychology usually comprises 180 ECTS and takes 6 to 8 semesters part-time. It starts with foundations from both worlds: general, social and developmental psychology on one side, marketing, accounting and business management on the other. After that you go deeper into applied fields such as organisational, consumer and personnel psychology.
One thing you should know beforehand: statistics and research methods make up a significant part of the degree. Psychology is not a talk-about-feelings subject. If you are comfortable with numbers, empirical work and data analysis, you are in the right place. If you struggle with that, plan for it early rather than being surprised in the third semester.
The concrete specialisations differ by university. Common focus areas are general business psychology, HR, media and education. At master's level, specialisations such as change management, user experience, market research or coaching are added. Educational psychology has clear advantages and disadvantages: an advantage is its broad usability in education, training and personnel development. A disadvantage is a less sharp profile than a clear business specialisation, so you have to set your own thread. That is why it pays to choose the focus by your career goal, not by the programme name. I have also described the basics and costs in detail in my guide to distance learning psychology.