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Hochschule
Kufstein Tirol

State-accredited university of applied sciences in Tyrol, called FH Kufstein Tirol until August 2026. The cooperation runs through the HOK Business School: part-time continuing-education programmes, MBA and Master in blended learning.

Hochschule Kufstein Tirol logo
UAS State-accredited · Austria Kufstein, Tyrol, AT Founded 1997 HOK Business School
01 / Profile

Part-time, international, sector-driven.

Hochschule Kufstein Tirol, HOK for short, is an Austrian university of applied sciences with a clear business and technology profile. For working career changers and climbers, its continuing-education arm is the interesting part.

Hochschule Kufstein Tirol was founded in 1997 and today has around 2,400 students from more than 60 nations. It is a state-accredited university of applied sciences in north-eastern Tyrol, held by the Hochschule Kufstein Tirol Privatstiftung foundation. Regular bachelor and master programmes are run by Hochschule für Angewandte Wissenschaften Kufstein Tirol GmbH, the academic continuing education by the Hochschule Kufstein Tirol Business School GmbH. Until August 2026 the university was called FH Kufstein Tirol and its continuing-education arm International Business School. What changed is the name and the visual identity, not the legal ownership, the accreditation or the running programmes.

The cooperation with Studienflüsterer runs through exactly this HOK Business School. It organises its offer into five fields: Automotive & Mobility, Business & Finance, Real Estate & Sustainability, IT & WEB, and Marketing, Event & Design. The MBA is offered as the General Management MBA in six foci, alongside rotating part-time Master and expert programmes and compact micro-credentials. The format is consistently part-time with a blended-learning approach, that is e-learning combined with compact on-site phases, usually once a month on Friday and Saturday.

The flagship is the General Management MBA with 120 ECTS over four semesters, studied in six foci: Focus Automotive & Mobility, Focus Real Estate Management, Focus Leadership, Focus Marketing 4.0, Focus Social Work and Focus Business Psychology. Since the summer semester of 2025, following a legal reform, this MBA is also open without a completed bachelor's degree if there is enough relevant work experience. This exact constellation, an MBA for practitioners without a classic first academic degree, is something I assess often in the first call. How a part-time MBA is structured in general I have summarised on the MBA page.

02 Strengths

What HOK stands for

Four profiles where I often recommend the HOK Business School.

01

Further education without a career break

The continuing-education programmes are consistently part-time. Blended learning with e-learning and on-site phases usually once a month (Friday and Saturday) makes the MBA plannable alongside a full-time job, also at a distance from Tyrol.

02

MBA also without a bachelor

Since the summer semester of 2025, following a legal reform, the General Management MBA is also possible without a completed first degree and without a school-leaving diploma, provided there is sufficient relevant work experience. A realistic route for practitioners with responsibility but no academic degree.

03

Six MBA foci

The General Management MBA can be studied in six foci: Automotive & Mobility, Real Estate Management, Leadership, Marketing 4.0, Social Work or Business Psychology. The degree stays generalist and still gains a clear profile for your field.

04

Compact micro-credentials

Besides the larger programmes there are compact micro-credentials and certificate courses, for example a certificate course in applied generative artificial intelligence. Useful to evidence one specific competence without starting a whole degree.

03 Programmes

Programmes at a glance

Focus of the cooperation: the part-time HOK Business School.

Part-time MBA HOK Business School
General Management MBA (120 ECTS) Focus Automotive & Mobility Focus Real Estate Management Focus Leadership Focus Marketing 4.0 Focus Social Work Focus Business Psychology MBA also without a bachelor
Fields of the continuing-education programmes five thematic areas
Automotive & Mobility Business & Finance Real Estate & Sustainability IT & WEB Marketing, Event & Design
Further programmes rotating offer
Master programmes Expert programmes Micro-credentials Certificate & language courses
Up to date? Programmes change. In a first call I clarify which HOK Business School programme matches your profile and when the next sensible entry point is.
04 Key facts

HOK in detail

Spec sheet for research and applications.

Status Hochschule Kufstein Tirol Privatstiftung foundation; continuing education via Hochschule Kufstein Tirol Business School GmbH
Type University of applied sciences (Austria), state-accredited by AQ Austria
Location Kufstein, Tyrol (Austria)
Founded 1997
Students around 2,400 from more than 60 nations
Cooperation focus HOK Business School: part-time continuing-education programmes, MBA, Master, micro-credentials
Format Blended learning, on-site phases usually once a month (Friday and Saturday)
MBA General Management MBA in six foci, 120 ECTS, 4 semesters, since summer 2025 also possible without a bachelor
Website hok.ac.at
05 Frequently asked

FAQ on Hochschule Kufstein Tirol

What you should know before applying.

Status and recognition

Is Hochschule Kufstein Tirol officially recognised?

Yes. Hochschule Kufstein Tirol, called FH Kufstein Tirol until August 2026, is a state-accredited Austrian university of applied sciences. Its institutional accreditation by AQ Austria has been open-ended since 2012. Its degrees follow the Bologna process and are generally recognised across the European Higher Education Area. The HOK Business School's continuing-education programmes are academic further education of the university.

Is a HOK MBA recognised in Switzerland?

An Austrian university-of-applied-sciences degree follows the Bologna process. Recognition in Switzerland is assessed by swissuniversities and the SBFI per person and purpose, so a blanket statement is not possible. In the first call I assess what is realistic for your specific goal.

Studies and admission

Can I study at HOK alongside a job?

Yes. The HOK Business School's continuing-education programmes are designed to be part-time. Teaching runs as blended learning with e-learning and on-site phases that typically take place once a month on Friday and Saturday.

Can I take the MBA without a bachelor's degree?

Since the summer semester of 2025, following a legal reform, the General Management MBA is also open without a completed bachelor's degree and without a school-leaving diploma, provided there is sufficient relevant work experience. In the first call I check whether you meet the requirements.

How long is the MBA and how many ECTS does it carry?

The General Management MBA carries 120 ECTS and runs for four semesters in the part-time format. It can be studied in six foci: Focus Automotive & Mobility, Focus Real Estate Management, Focus Leadership, Focus Marketing 4.0, Focus Social Work and Focus Business Psychology. Master and expert programmes of the HOK Business School have their own scope depending on the programme.

In which language are the programmes taught?

The continuing-education programmes are mostly taught in German, with some programmes also in English. I clarify the language requirements for your chosen programme with you in the first call.

Working with Studienflüsterer

Does HOK counselling cost anything?

The first call is free and non-binding. In it I clarify whether HOK or another programme from my partner network is the better fit. In-depth counselling is fee-based.

Do you help with the application?

Yes. I support you with choosing the programme, recognising prior learning, the application and the study start. Details on the process are on the consultation process page.

Next step

Is HOK right for you?

In 30 minutes I clarify with you whether a continuing-education programme or MBA at Hochschule Kufstein Tirol makes sense for you, or whether another programme from my partner network is a better fit.

Clarify your options
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